Ad for an Elldy tampon (Japan) with applicator
(October 1996)
Early Japanese tampon (1977): Shampon
Young
A Japanese university student generously sent me the ad, along with
others, some very old, which were part of a paper
she wrote about the history of the Japanese menstrual products industry.
And, of course, the first Tampax AND - special
for you! - the American fax tampon,
from the early 1930s.
See a Modess True or False? ad in The American
Girl magazine, January 1947, and actress Carol Lynley
in "How Shall I Tell My Daughter" booklet ad (1955) - Modess . . . . because ads (many dates).
 
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Ad for Nett Mini menstrual tampons,
France, Intimité magazine, 1985
Now this is traditonal tampon advertising! Bathing suits reach back
at least to ads for the American fax tampon,
probably the early 1930s (see a modern Belgian ad
using them). This is a non-applicator tampon, like o.b.
and most early American 'pons (B-ettes and A.C.C. Tamponettes, for example).
The French often go their own way but it seems Tampax was its first commercial tampon.
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NEXT white ad (Stayfree, U.S.A., 1984), Start the white ads.
Ad for an Elldy (Japan) with applicator (October
1996) - Early Japanese tampon (1977): Shampon Young
© 2007 Harry Finley. It is illegal to reproduce or distribute any
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