Ad for an Elldy tampon
(Japan) with applicator (October 1996)
Early Japanese tampon (1977): Shampon
A Japanese university student generously
sent me the ad, along with others, some very old,
which were part of a paper she wrote about the
history of the Japanese menstrual products
And, of course, the first Tampax AND - special
for you! - the American fax tampon,
from the early 1930s.
See a Modess True or
False? ad in The American Girl magazine,
January 1947, and actress Carol
Lynley in "How Shall I Tell My Daughter"
booklet ad (1955) - Modess
. . . . because ads (many dates).
Ad for Nett Mini
France, Intimité magazine, 1985
Now this is traditonal tampon
advertising! Bathing suits reach back
at least to ads for the American fax
tampon, probably the early 1930s (see
a modern Belgian
ad using them). This is a
non-applicator tampon, like o.b. and most
early American 'pons (B-ettes and A.C.C.
Tamponettes, for example).
The French often go their own way
but Tampax might have been its first commercial
white ad (Stayfree, U.S.A., 1984), Start the white ads.
Ad for an
Elldy (Japan) with applicator (October
1996) - Early Japanese tampon (1977):
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