More Midol: Midol ad, 1938, plus three ads from 1939, 1948 and 1960.
See also Australian douche ad (ca. 1900) - Fresca douche powder (U.S.A.) (date ?) - Kotique douche liquid ad, 1974 (U.S.A.) - Liasan (1) genital wash ad, 1980s (Germany) - Liasan (2) genital wash ad, 1980s (Germany) - Lysol douche liquid ad, 1928 (U.S.A.) - Lysol douche liquid ad, 1948 (U.S.A.) - Marvel douche liquid ad, 1928 (U.S.A.) - Midol ad, 1938 - Midol booklet (selections), 1959 (U.S.A.) - Mum deodorant cream ad, 1926 (U.S.A.) - Myzone menstrual pain pills ad, 1952 (Australia) - Pristeen genital spray ad, 1969 (U.S.A.) - Spalt pain tablets, 1936 (Germany) - Sterizol douche liquid ad, 1926 (U.S.A.) - Vionell genital spray ad, 1970, with Cheryl Tiegs (Germany) - Zonite douche liquid ad, 1928 (U.S.A.)
The Perils of Vaginal Douching (essay by Luci Capo Rome) - the odor page
HOMEPAGE
CONTRIBUTE to Humor, Words and expressions about menstruation and Would you stop menstruating if you could?
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Read 10 years (1996-2006) of articles and Letters to Your MUM on this site.
Leer la versión en español de los siguientes temas: Anticoncepción y religión, Breve reseña - Olor - Religión y menstruación - Seguridad de productos para la menstruación.

Midol menstrual pain booklet

This is the beginning of the narrative in the 1959 Midol booklet, "What Women Want to Know."
I'm showing only a small part of the booklet, which Tambrands gave to this museum.

See the previous page of the booklet. See the next page.

 

 

The red hand at the far left - my doing - points to what Midol clearly thought an outmoded technique for relieving menstrual pain, to be replaced by their pill. At least a lady doesn't now need a "gentleman" to help her. Maybe they could have waited until they got home?

Is that a huge menstrual cup hanging from her dress? I take back any criticism I had for her! You go, girl!

The drawing reminds me of what might an urban legend, that cartoonists at Disney studios sometimes slip obscene frames into animated films.
I suspect Midol regretted that this booklet saw the light of day.
Did they write this booklet for planet Earth?
Hey, you Midol folks seem a bit edgy yourselves! PMS? Take an aspirin and get some exercise!

See the next Midol booklet page.

© 1998 Harry Finley. It is illegal to reproduce or distribute any of the work on this Web site in any manner or medium without written permission of the author. Please report suspected violations to hfinley@mum.org