Dr White Shapes
(pads), U.K.,
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Always menstrual
pads ad text - Ad Wiz - contest result,
plus ad, U.S.A.
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She won the contest! Um, she did??Ad wiz, ad shmiz. Read Sassy magazine's coverage of the
15-year-old winning writer of the text
of the accompanying cartoon ad below.
The magazine flew her to New York
City from Toronto (her first plane
trip!), wined and dined her, showed
her New York. And then the ad agency didn't use
her text. Did it appear in another version of
the same cartoon? This series featured
many different cartoon situations,
which makes me doubt two different
texts would accompany the same ad. But
it did include some of her
wording. What's Marta Zakrzewska doing today? Well, according to my Web search she did later write copy in advertising. Google her to find out more. ............................... BTW, in the mid 1990s, when the
museum was open
to the public in my house, this
same magazine, Sassy, advised me in
print: "Stick to
jock itch products, buddy." A
few years later a similar magazine,
Bust, made me one of its "Men We Love,
'Bustiest,'" in its Fall 2000
issue. Members of the Bust staff
visited the museum; Sassy never did. Sassy folded, Bust survives. I think
there's a lesson there. Cross your MUM,
will you?! Read more media
coverage of this museum. |
Below: In
my files I found this page stapled to
the top of the second page (at
bottom).
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| Below:
The printed ad in Sassy, May 1994,
which seems to have followed the
story, above. The fuzzy writing at bottom left reads + Data vs. leading regular-sized,Look at the massive changes to the winning text. |
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Dr White Shapes (pads), U.K., ad-writing contest, 1990