See a Polish
ad for Libresse and a Dutch bus-stop ad,
2006 - See a very early Tampax.
Booklets
menstrual hygiene companies made for girls,
women and teachers - patent
medicine - a list
of books and articles about menstruation - videos
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The Museum of Menstruation and Women's
Health
Original museum and
reaction to it.
Geen beweging.
(No movement.)
Ad for Always Ultra menstrual pads,
The Netherlands
15 May 1998
Tina
magazine, inside front cover
("Het grootste weekblad voor meisjes,"
"the biggest weekly for girls")
Just another
panty ad?
Just another traffic jam?
Just connect the two.
And you see how a menstrual
pad allegedly can't move,
another
attempt to solve a big
problem women have borne since
pads have annoyed them.
Always pads, Procter &
Gamble's best seller, used
designs on underpants to
contend in the wrangling
menstrual supplies ad market.
(More.)
- Menstruation
is not the only
concern of Tina's
readers!
Read the worrying
headline
on Tina's cover, below
the ad!
See other
Always and Libresse
ads featuring panties and how
the company protects them, an
important function of
menstrual products.
Actual underpants
for menstruation.
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Margot van Mulken kindly sent me
this ad, one of scores, along with
many photocopies of Dutch ads, as part
of her research for her article "De
verpakking
van maandverband: De ontwikkeling van
retoriek in tijdschriftadvertenties"
(The Packaging of of Menstrual Pads:
The Development of Rhetoric in
Magazine Advertising) in Tidschift
voor Genderstudies (Journal of
Gender Studies),
2005-1.
See another
one she sent me from
1998.
Below:
The page measures 8 3/8 x 10
1/4" (21.3 x 26 cm).
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My
translation:
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[Column
at left]
Always developed a new kind
of wings. They're
called "flexible wings" and
have elastic sides
that stretch your
panties. That way your
menstrual pad remains in
place. So
however you move you feel
clean, dry and protected.
Due to the Dry-weave
top layer and the absorbing
center.
[Around
circle: Flexible
wing] All in all the
probability that Always
Ultra pad will leak is ultra
small. Even
smaller than the
probability
that all traffic jams
will be gone
tomorrow.
Ultra protection. Always.
[Around
circles]
Extra thin. Dry weave top
layer. Ultra absorbing
center. Extra protection on
the sides. [Under
panties] No
movement.
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At left: Our ad
appears on the back of this
magazine cover.
It can happen to anybody,
er, -thing, folks.
"My
hamster has 6 young 'uns"
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See other
Always and Libresse
ads featuring panties and how
the company protects them, an
important function of
menstrual products.
© 2014 Harry Finley. It is illegal
to reproduce or distribute any of the
work on this Web site in any manner or
medium without written permission of
the author. Please report suspected
violations to hfinley@mum.org
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