Simplicity Freedom ads (British): September 1990 - May 1991 - October 1991 - Freedom Confetti (French): October 1990
See a German ad for this tampon.
See early tampons and a list of tampon on this site - at least the ones I've cataloged.
CONTRIBUTE to Humor, Words and expressions about menstruation and Would you stop menstruating if you could?
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Freedom menstrual tampons, Germany, 1991

People often find menstrual topics funny, probably because they are difficult to talk about. Little advertising about menstruation is humorous, however, especially in the U.S.A.

This German tampon box is from 1991, and is part of the same Kimberly-Clark campaign as the previous French and British ads.

The British and French ads here show a playfulness, but based on the desire to conceal what the products really are. Interestingly enough, Kimberly-Clark produces these products, the American company which makes Kotex in its native land. The company apparently felt that the less prudish British and French could accept the bright colors and humor more than Americans could.

This is also the same brand that shows nude women in German advertising. Kimberly-Clark wouldn't dare do that in America, especially for girls!

See a German ad for this tampon.

Simplicity Freedom ads (British): September 1990 - May 1991 -
October 1991 - Freedom Confetti (French): October 1990

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