See a prototype of the first Kotex ad.
See more Kotex items: Ad 1928 (Sears
and Roebuck catalog) - Marjorie May's Twelfth
Birthday (booklet for girls, 1928, Australian edition; there are many
links here to Kotex items) - 1920s booklet in Spanish showing disposal
method - box from about 1969 - Preparing
for Womanhood (1920s, booklet for girls) - "Are you in the know?" ads (Kotex) (1949)(1953)(1964)(booklet, 1956) - See
more ads on the Ads for Teenagers main page

|

THE MUSEUM OF MENSTRUATION AND WOMEN'S HEALTH
Kotex Lightdays PantiLiners ad, U.S.A., 1982
Featuring a named person
Part of the meaning of "fresh" in this and many ads for menstrual
products is lack of genital and especially menstrual odor, odor in general
being a social crime in many Western cultures and certainly in America.
Menstrual odor is unforgivable (see a great Kotex ad
showing this), even though 99.99 percent of your fellow citizens don't know
what causes it; you now do and it's
a shocker.
The lady in the ad is not concerned about blood - I hope not! - but
secretions from the vagina during pregnancy. Nevertheless any public hint
of anything but flowers (which refer
ambiguously to menstruation) would send her into the social shadows.
|

|