See some Kotex first-campaign ads: general
discussion and ad prototype - January
1921 - May 1921 - November
1921
See more Kotex items: First ad (1921) - ad 1928 (Sears
and Roebuck catalog) - Marjorie May's Twelfth
Birthday (booklet for girls, 1928, Australian edition; there are many
links here to Kotex items) - 1920s booklet in Spanish showing disposal
method - box from about 1969 - Preparing
for Womanhood (1920s, booklet for girls) - "Are you in the know?" ads (Kotex) (1949)(1953)(1964)(booklet, 1956) - See
more ads on the Ads for Teenagers main page

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Kotex doesn't show! Kotex menstrual pad
ad, January, 1927 (U.S.A.)
Kotex's 1920s ads represent the beautiful illustration of the era. And
what better contrast than rich clothes, rich women and - yuck! - menstruation?
It heightened the anxiety of the viewer but also allowed a peek into the
dreamland of the rich.
Details are below the top picture.
The ad measures 10.5 x 13.75" (ca. 26.5 x 34.9 cm), normal for
the time. Ah, the good ol' days!
See two other Kotex ads about clothing: 1932 & 1955.
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Upper-class ladies have typified early Kotex ads, especially in the
1920s. But Modess shared that clientele in its "Modess
. . . .because" ads. See similar Kotex ads: general
discussion and ad prototype - January
1921 - May 1921 - November
1921.
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If looks could kill! The maid's probably wondering if she can put anything
on the table for dinner that night while holding the rich bi-, er, ladies'
clothing. Note that they're all white and pretty. The ladies seem awfully
affected.
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Kotex represented liberation for many women since it replaced washable pads. Traveling women would often have to burn
their washable pads, an expensive option for poorer women. But Kotex itself
was not cheap.
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See two other Kotex ads about clothing: 1932 & 1955. See some
Kotex first-campaign ads: general discussion a
nd ad prototype - January 1921 - May 1921 - November 1921
© 2006 Harry Finley. It is illegal to reproduce or distribute any
of the work on this Web site in any manner or medium without
written permission of the author. Please report suspected violations to
hfinley@mum.org
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