See ads for
menarche-education booklets: Marjorie May's
Twelfth Birthday (Kotex, 1933), Tampax tampons (1970,
with Susan Dey), Personal
Products (1955, with Carol Lynley),
and German o.b.
tampons (lower ad, 1970s)
And read Lynn Peril's series about
these and similar booklets!
See more Kotex items: First ad
(1921) - ad 1928 (Sears
and Roebuck catalog) - Lee Miller ads
(first real person in amenstrual hygiene ad,
1928) - Marjorie
May's Twelfth Birthday (booklet for
girls, 1928, Australian edition; there are
many links here to Kotex items) - Preparing for
Womanhood (1920s, booklet for girls;
Australian edition) - 1920s booklet in
Spanish showing disposal
method - box
from about 1969 - "Are
you in the know?" ads (Kotex) (1949)(1953)(1964)(booklet, 1956) -
See more ads on the Ads
for Teenagers main page
Kleenex wipe tissue & Kotex menstrual
pad ad, Liberty magazine,
Sept. 3, 1932, U.S.A.
invented Kleenex (for cleaning,
obviously) and Kotex, the former
several years after the
menstrual pad (read more about Kleenex).
mentions the evil competition,
probably Modess, which in extraordinary
ads with extraordinarily thin
appealed to customers' desire to
cover up all signs of the pad.
Modess had a long history of
showing frosty women in high fashion
(ending here, basically),
who of course wanted nothing
obviously to do with bleeding,
which might ruin their clothes,
among other things. Kotex ads
were more cheerful, although
this famous one wasn't and not
for the model, either.
Kimberly-Clark made both
products from Cellucotton, about
which read more in early
The full-page, black-and-white
Liberty ad measures 8.5 x 11.5"
(21.3 x 29 cm).
Part of the lower ad, enlarged.
for menarche-education booklets: Marjorie
May's Twelfth Birthday
(Kotex, 1933), Tampax
tampons (1970, with Susan Dey), Personal
Products (1955, with Carol
Lynley), and German o.b. tampons
(lower ad, 1981)
See also the booklets
How shall I
tell my daughter? (Modess,
various dates), Growing up
and liking it (Modess,
various dates), and Marjorie
May's Twelfth Birthday
And read Lynn Peril's series
about these and similar booklets!
See another ad for
As One Girl to Another (1942), and
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