HOMEPAGE
CONTRIBUTE to Humor, Words and expressions about menstruation and Would you stop menstruating if you could?
Some MUM site links:
HOMEPAGE |
MUM address & What does MUM mean? |
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Essay directory |
Examination, gynecological (pelvic) (short history) |
Extraction |
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Religion |
Religión y menstruación |
Your remedies for menstrual discomfort |
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Tour of the former museum (video) |
Towel, pad, sanitary napkin directory |
Underpants & panties directory |
Videos, films directory |
Words and expressions about menstruation |
Would you stop menstruating if you could? |
What did women do about menstruation in the past? |
Washable pads |
Read 10 years (1996-2006) of articles and Letters to Your MUM on this site.
Leer la versión en español de los siguientes temas: Anticoncepción y religión, Breve reseña - Olor - Religión y menstruación - Seguridad de productos para la menstruación.

 
Museum of Menstruation and Women's Health home
Former museum - future - visit to the museum comic strip

Kotex Ultrathin ad for girls, The Netherlands, 2000
Kotex hoort bij mij ("Kotex belongs to me [Maud]")
Viva magazine

What's with hair?

Taking her place in a long history of Kotex ads directed at teens, "Maud" plays with her hair like "Julie" does in a similar pitch.

Maybe it's to emphasize their girlishness.
Margot van Mulken kindly sent me this ad, one of scores, along with
many photocopies of Dutch ads, as part of her research for her article "De verpakking
van maandverband: De ontwikkeling van retoriek in tijdschriftadvertenties"
(The Packaging of of Menstrual Pads: The Development of Rhetoric in
Magazine Advertising) in Tidschift voor Genderstudies (Journal of Gender Studies),
2005-1.
See another one she sent me, from 1998.

Below: The page measures 8 1/2 x 10 3/4" (21.6 x 27.3 cm)
My translation, below:
(advertisement)



Kotex belongs to me


Name: Maud
Age: 14

Favorite color: Red
Crazy about: Fires and Pizza
Favorite subject in school: English
Always in my bag: diary, books, pen, hair brush, keys, and ...
Kotex Ultrathin.




















[The text below is the same as another "hair" ad.]
You only want things that suit you, no matter where you are. Therefore Kotex has an ultrathin sanitary napkin for you. You don't feel it, see it, and it protects great. Try it. You certainly won't want anyhing else.

Kotex Ultrathin: Much more than just protection.

See a Kotex ad for girls during World War II.

 

© 2016 Harry Finley. It is illegal to reproduce or distribute any of the work on this Web site in any manner or medium
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