See a Polish
ad for Libresse and a Dutch bus-stop ad,
2006 - See a very early Tampax.
Booklets
menstrual hygiene companies made for girls,
women and teachers - patent
medicine - a list
of books and articles about menstruation - videos
|
The Museum of Menstruation and Women's
Health
Menstrual red in an ad for Libresse
menstrual pads, Dutch
November 2002
yes
magazine
A bit less shocking - for Americans,
that is - is this ad when
compared to its hands-on
sister. Red has always
suggested the worst,
MENSTRUATION, so blue
frequently replaced it at
least in American advertising.
But one ancient
tampon defied
expectations.
Efficiency expert Dr.
Lillian Gilbreth ((of Cheaper
by the Dozen fame)
complained about blue in her
famous report
to Johnson & Johnson in
1927.
Yes, yes is
the name of the magazine. No,
I don't no why, er, know.
Yes, it's all lower
case. Yes, I have another example. No,
well, yes, there are more examples on this site.
No? Like, Yes!
|
Margot van Mulken kindly sent me
this ad, one of scores, along with
many photocopies, as part of her
research for her article "De
verpakking
van maandverband: De ontwikkeling van
retoriek in tijdschriftadvertenties"
(The Packaging of of Menstrual Pads:
The Development of Rhetoric in
Magazine Advertising) in Tidschift
voor Genderstudies (Journal of
Gender Studies),
2005-1.
See another
one she sent me, from
1998.
Below:
My translation:
No matter what
color I choose
I won't see Libresse with
transparent wings.
|
|
© 2014 Harry Finley. It is illegal
to reproduce or distribute any of the
work on this Web site in any manner or
medium without written permission of
the author. Please report suspected
violations to hfinley@mum.org
|
|