See another Dutch Stayfree panty pad ad,
from 1972. See
belts, underpants and suspenders. See a prototype of the
first Kotex ad.
See more Kotex items: Ad 1928 (Sears and Roebuck
catalog) - Marjorie
May's Twelfth Birthday (booklet for
girls, 1928, Australian edition; there are
many links here to Kotex items) - 1920s
booklet in Spanish showing disposal method
- box from about
1969 - Preparing
for Womanhood (1920s, booklet for
girls) - "Are you in the
know?" ads (Kotex) (1949)(1953)(1964)(booklet, 1956) -
See more ads on the Ads
for Teenagers main page
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Stayfree menstrual panty pad ad,
the Netherlands, November 1973, in
Knip magazine
In the early 1970s the American
Stayfree and New Freedom
pads introduced the modern era in
sanitary napkins. They no longer
required a belt or
complicated underpants
(or suspenders!!)
to
hold them in place, but used a
sticky strip to fix it to the
crotch of panties.
Read a discussion
of this ad and see another Dutch
Stayfree panty pad ad, from 1972.
A Dutchman generously sent a
better scan, below, of the ad
that Margot van Mulken kindly
sent me, one of scores, along
with some original ads as part
of the research for her article
"De verpakking van maandverband:
De ontwikkeling van retoriek in
tijdschriftadvertenties" in
Tidschift voor Genderstudies,
2005-1.
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See another Dutch Stayfree panty pad ad,
from 1972. See
belts, underpants and suspenders.
See a prototype
of the first Kotex ad.
© 2007 Harry Finley. It is illegal to
reproduce or distribute
work on this Web site in any manner or
medium without
written permission of the author. Please
report suspected
violations to hfinley@mum.org
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