Diapers compared to pads in Italy and in Tampax ads.
Always ad-writing contest, 1994
Dr White Shapes (pads), U.K.,
ad-writing contest, 1990
Pad directory
See a Modess True or False? ad in The American Girl magazine, January 1947, and actress Carol Lynley in "How Shall I Tell My Daughter" booklet ad (1955) - Modess . . . . because ads (many dates)
CONTRIBUTE to Humor, Words and expressions about menstruation and Would you stop menstruating if you could?
Some MUM site links:
homepageMUM address & What does MUM mean? | e-mail the museum | privacy on this site | who runs this museum?? |
Amazing women! | the art of menstruation | artists (non-menstrual) | asbestos | belts | bidets | founder bio | Bly, Nellie | MUM board | books: menstruation and menopause (and reviews) | cats | company booklets for girls (mostly) directory | contraception and religion | costumes | menstrual cups | cup usage | dispensers | douches, pain, sprays | essay directory | extraction | facts-of-life booklets for girls | famous women in menstrual hygiene ads | FAQ | founder/director biography | gynecological topics by Dr. Soucasaux | humor | huts | links | masturbation | media coverage of MUM | menarche booklets for girls and parents | miscellaneous | museum future | Norwegian menstruation exhibit | odor | olor | pad directory | patent medicine | poetry directory | products, current | puberty booklets for girls and parents | religion | Religión y menstruación | your remedies for menstrual discomfort | menstrual products safety | science | Seguridad de productos para la menstruación | shame | slapping, menstrual | sponges | synchrony | tampon directory | early tampons | teen ads directory | tour of the former museum (video) | underpants & panties directory | videos, films directory | Words and expressions about menstruation | Would you stop menstruating if you could? | What did women do about menstruation in the past? | washable pads
Leer la versión en español de los siguientes temas: Anticoncepción y religión, Breve reseña - Olor - Religión y menstruación - Seguridad de productos para la menstruación.

Museum of Menstruation and Women's Health

Always menstrual pads ad
Tina magazine, 1998, month unknown

The Netherlands

Slightly irritated? Do you ever get irritated enough to rip your head off?

Actually, it looks as if an alien is ripping its mask off. Does that mean that girls - this is a magazine for girls - are really aliens in disguise? Like, that's a topic for another site.

Earlier period ads have seldom if ever been this dramatic. Usually they show subatomic discomfort - or nothing obvious - or make someone GAY!

The human right hand gripping her hair: she wears what looks like a wedding ring on her middle, not ring finger. So chances are good she's not married.

And that human hand connects to a human arm in spite of the blue alien chest. What I'm saying is: I can't figure this out.

But the ad was not for me anyway.

Of course. It was for unmarried Dutch teenage alien girls.
Margot van Mulken kindly sent me this ad, one of scores, along with
many photocopies of Dutch ads, as part of her research for her article "De verpakking
van maandverband: De ontwikkeling van retoriek in tijdschriftadvertenties"
(The Packaging of of Menstrual Pads: The Development of Rhetoric in
Magazine Advertising) in Tidschift voor Genderstudies (Journal of Gender Studies),
See another one she sent me, from 1998.

Below: The page measures 8 1/4 x 11 1/4" (21 x 28.6 cm).
Below: My translation.

When you have your period your hormone levels change, causing you to become more emotional.

So it's not you if you get


Then you need something that you can rely on, something that you can trust

Always Ultra has a special absorbent center for reliable protection.

And to ensure that you stay relaxed, you can for example use a drop of lavender to bring sleep.

Of course there are things that continue to annoy you.

[Looks like her little - REALLY little -  brother. I think she chopped his legs off in a rage.
He's enlarged and compared below.]
Get him out of the way.

"Always" speaks to your body.

If things are not clear go to www.aboutyou.nl
The body and sexuality site for you. [Note the English Web site name and English word "body."]
Below: Just looking at this, um, little brother makes me mad! Wait, he reminds me of Beardsley's creation at right!
Below and right: An intial letter by Aubrey Beardsley for Ben Jonson His Book.
I cut the bushes to show the pedestal.

Diapers compared to pads in Italy and in Tampax ads.

Copyright 2015 Harry Finley