See more German Carefree
ads.
More ads for teens (see also introductory page for
teenage advertising): Are
you in the know?
(Kotex napkins and Quest napkin powder,
1948, U.S.A.), Are you in the know? (Kotex napkins and belts,
1949, U.S.A.) Are
you in the know?
(Kotex napkins, 1953, U.S.A.), Are you in the know? (Kotex napkins and belts,
1964, U.S.A.), Freedom
(1990, Germany),
Kotex (1992, U.S.A.), Pursettes (1974, U.S.A.), Pursettes (1974, U.S.A.), Saba (1975, Denmark)
See ads for
menarche-education booklets: Marjorie
May's Twelfth Birthday (Kotex, 1933), Tampax tampons (1970, with
Susan Dey), Personal
Products (1955, with Carol Lynley), and
German o.b. tampons
(lower ad, 1970s)
And read Lynn Peril's series
about these and similar booklets!
See more Kotex items: First ad (1921) -
ad 1928 (Sears and
Roebuck catalog) - Lee
Miller ads (first real person in
amenstrual hygiene ad, 1928) - Marjorie May's Twelfth
Birthday (booklet for girls, 1928,
Australian edition; there are many links here to
Kotex items) - Preparing
for Womanhood (1920s, booklet for girls;
Australian edition) - 1920s booklet in Spanish
showing disposal
method - box
from about 1969 - "Are
you in the know?" ads (Kotex) (1949)(1953)(1964)(booklet, 1956) - See
more ads on the Ads for
Teenagers main page
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Museum of Menstruation and
Women's health
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Carefree
ads for panty liners, Slipeinlagen
Germany, Für Sie
magazine, issue 20/89
(1989)
U.S.A., unknown magazine,
1991
Apart from the strange "ONLY
BOYS DON'T TAKE CAREFREE"
headline in a German ad that
appears also elsewhere,
I want to show you the
similarity of layout but
difference in attitude that
links these two ads, one
German, the other American..
Perfectly
justified: the
ads' fronts and ends of the stacked
texts line up,
running across about 75
percent of each page.
(EVERYTHING on this site is
perfectly justified. Oh, you
don't think so? Think again!
OK, that's better.)
Now, where was I?
But although the layouts are
similar the tones are
different. Aside from not
using German in an American ad
- who could read it? - the American
ad isn't combative.
The German one screams that everybody
uses it except boys (men, too,
maybe? Or are men boys?). And
can't you imagine the sullen
model doing that screaming?
Different countries, different
ads.
See more German Carefree
ads.
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Below:
The
German ad measures 8 1/2 x
11" (21.6 x 27.9 cm).
The bottom line translates
"Carefree.
Privilege of the woman.
Every day."
"Privilege"
further separates the
users from that other
sex. Take that,
boys!
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Below:
The American ad measures 7 1/2
x 10 1/2" (19 x 26.7 cm).
During my 15 years in Germany
I learned that German women
don't treasure pink as much as
Americans do. But isn't it
nice that American advertisers
finally felt comfortable using
red in ads for menstrual
products (see an early
exception using red)?
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© 2013 Harry Finley. It is
illegal to reproduce or
distribute any of the work
on this Web site in any
manner or medium without
written permission of the
author. Please report
suspected violations to hfinley@mum.org
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