See early tampoms Dale,
Wix and B-ettes and a bunch of other
earlier ones.
See San-Nap-Pak sanitary napkin ads
from 1932 and 1945 and Ads for teenagers.
See the roughly contemporary Cashay tampon, box,
instructions. (Procter & Gamble
donation, 2001), and
Dale (U.S.A.,
1930s?-1940s?) Tampons, box, instructions.
(Procter & Gamble donation, 2001)
And, of course, the first Tampax AND -
special for you! - the American fax
tampon, from the early 1930s, which also
came in bags.
See a Modess True
or False? ad in The American Girl
magazine, January 1947, and actress Carol Lynley in
"How Shall I Tell My Daughter" booklet ad
(1955) - Modess . . .
. because ads (many dates)
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Cashay tampons (1930s-1940s?, U.S.A.)
Box
In general, American menstrual
products companies avoid putting
red on their products in what
seems to be exaggerated delicacy,
but the Cashay folks did not
(likewise for the Sa-tips
company). Blue was a big favorite
for early companies - both the
leaders Tampax and Kotex, in
America, used blue - and the blue fluid
demonstrating how their products
work has attained advertising
immortality. (An expert
commented on menstrual blue in a
famous 1927
report.)
Procter & Gamble kindly
donated the box and contents as
part of a gift of scores of
menstrual products.
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Someone, probably
from the Tampax company, wrote in
pencil on the box, "Purchased from
J. J. Newberry Co. - Cincinnati
Ohio. 10¢ [twice]"
As with Secret
tampons, from about the same time,
nothing on or inside the box tells
how many tampons are inside (3)!
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Side of the box:
Many American tampons, through the
1950s, at least, emphasized the lack of
pins and belts with tampons,
most famously Tampax, the market
leader through most of its
history.
On the end flap we
read, "Out of sight - out of
mind."
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See San-Nap-Pak sanitary napkin
ads from 1932
and 1945
and Ads for
teenagers. See the roughly
contemporary Dale
tampon, and very early Tampax
and fax.
© 2001 Harry Finley. It is
illegal to reproduce or distribute
work on this Web site in any
manner or medium without written
permission of the author. Please
report suspected violations to hfinley@mum.org
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