See Australian douche ad
(ca. 1900) - Fresca
douche powder (U.S.A.) (date ?) - Kotique douche liquid
ad, 1974 (U.S.A.) - Liasan
(1) genital wash ad, 1980s (Germany) - Liasan (2) genital wash
ad, 1980s (Germany) - Lysol
douche liquid ad, 1928 (U.S.A.) - Lysol douche liquid ad,
1948 (U.S.A.) - Marvel
douche liquid ad, 1928 (U.S.A.) - Midol menstrual pain
pill ad, 1938 (U.S.A.) - Midol
booklet (selections), 1959 (U.S.A.) - Mum deodorant cream ad,
1926 (U.S.A.) - Myzone
menstrual pain pills ad, 1952 (Australia) - Pristeen genital spray
ad, 1969 (U.S.A.) - Spalt
pain tablets, 1936 (Germany) - Sterizol douche liquid
ad, 1926 (U.S.A.) - Zonite
douche liquid ad, 1928 (U.S.A.)
The Perils of Vaginal
Douching (essay by Luci Capo Rome) - the odor page
See how a woman wore
a belt in a Dutch ad. See a classy 1920s ad for a belt
and the first ad (1891) MUM has for a belt.
See how women wore
a belt (and in a Swedish ad).
See a modern belt
for a washable pad
and a page from the 1946-47
Sears catalog showing a great variety.
More ads for
napkin belts: Sears,
1928 - modern
belts - modern washable
- Modess, 1960s
Actual belts in the museum
And, of course, the first Tampax AND - special
for you! - the American fax tampon,
from the early 1930s, which also came in bags.
See a Modess True or
False? ad in The American Girl magazine,
January 1947, and actress Carol
Lynley in "How Shall I Tell My Daughter"
booklet ad (1955) - Modess
. . . . because ads (many dates).
colleens menstrual tampon (about 1961, U.S.A.)
This is an ad for colleens (judging
from the ads, colleens was always
written either all lower case or all
upper case), which seemed to be an improved tampon.
Mayfield Industries, the maker, was in
Ft. Worth, Texas, U.S.A., and the ad
probably appeared in publications
around that area in the early 1960s. I
do not know if colleens ever enjoyed
big sales - or any sales. Tambrands,
former maker of Tampax tampons, gave
these two photocopies and an almost
full-page ad to this museum, which are
the only traces I have of the tampon.
Fading and discoloration make the
photocopies and newspaper hard to
read, and the last lines on this page
The first sentences, especially in
the large ad,
are advertising in all its glory;
watch your wallet! Many new menstrual
products promise the world at the
beginning; many new products
of any kind do that. But the first Tampax ad
was justified more than most, I think,
in claiming good things, even though
there were tampons before it, because
Tampax first marketed the applicator, invented by Dr.
Earle Haas. Earlier
tampons looked like today's
o.b., in that they had no insertion
device other than the finger - and
didn't even have a string!
Note the references to flowers,
common in menstrual hygiene
advertising (see it for a menstrual cup).
The word flowers once meant
menstruation (see here),
although I doubt the ad writers knew
this; flowers conceal what many women
(and men) find objectionable, the fact
and odor of menstruation.
Unfortunately, the ads never show
the tampon itself, which a later era
might have done.
Read the Dickinson
report, which the ad mentions.
See a much
bigger ad, with a more
expansive message, but with a long download and
a lot of scrolling! See a
that women can now buy colleens in
download! I cut the images into
several pieces (on the computer
only) to make them smaller.
See a much bigger ad,
with a more expansive message, but with a long download and a lot of
scrolling! See a notice that women
can now buy colleens in stores.
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