See Australian douche ad
(ca. 1900) - Fresca
douche powder (U.S.A.) (date ?) - Kotique douche liquid
ad, 1974 (U.S.A.) - Liasan
(1) genital wash ad, 1980s (Germany) - Liasan (2) genital wash
ad, 1980s (Germany) - Lysol
douche liquid ad, 1928 (U.S.A.) - Lysol douche liquid ad,
1948 (U.S.A.) - Marvel
douche liquid ad, 1928 (U.S.A.) - Midol menstrual pain
pill ad, 1938 (U.S.A.) - Midol
booklet (selections), 1959 (U.S.A.) - Mum deodorant cream ad,
1926 (U.S.A.) - Myzone
menstrual pain pills ad, 1952 (Australia) - Pristeen genital spray
ad, 1969 (U.S.A.) - Spalt
pain tablets, 1936 (Germany) - Sterizol douche liquid
ad, 1926 (U.S.A.) - Zonite
douche liquid ad, 1928 (U.S.A.)
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This is an ad for colleens (judging from the ads, colleens was always written either all lower case or all upper case), which seemed to be an improved tampon. Mayfield Industries, the maker, was in Ft. Worth, Texas, U.S.A., and the ad probably appeared in publications around that area in the early 1960s. I do not know if colleens ever enjoyed big sales - or any sales. Tambrands, former maker of Tampax tampons, gave these two photocopies and an almost full-page ad to this museum, which are the only traces I have of the tampon.Fading and discoloration make the photocopies and newspaper hard to read, and the last lines on this page are missing.The first sentences, especially in the large ad, are advertising in all its glory; watch your wallet! Many new menstrual products promise the world at the beginning; many new products of any kind do that. But the first Tampax ad was justified more than most, I think, in claiming good things, even though there were tampons before it, because Tampax first marketed the applicator, invented by Dr. Earle Haas. Earlier tampons looked like today's o.b., in that they had no insertion device other than the finger - and one, fax, didn't even have a string!Note the references to flowers, common in menstrual hygiene advertising (see it for a menstrual cup). The word flowers once meant menstruation (see here), although I doubt the ad writers knew this; flowers conceal what many women (and men) find objectionable, the fact and odor of menstruation.Unfortunately, the ads never show the tampon itself, which a later era might have done.Read the Dickinson report, which the ad mentions.See a much bigger ad, with a more expansive message, but with a long download and a lot of scrolling! See a notice that women can now buy colleens in stores.Long download! I cut the images into several pieces (on the computer only) to make them smaller. |
See a much bigger ad,
with a more expansive message, but with a long download and a lot of
scrolling! See a notice that women
can now buy colleens in stores.