See Australian douche ad (ca. 1900) - Fresca douche powder (U.S.A.) (date ?) - Kotique douche liquid ad, 1974 (U.S.A.) - Liasan (1) genital wash ad, 1980s (Germany) - Liasan (2) genital wash ad, 1980s (Germany) - Lysol douche liquid ad, 1928 (U.S.A.) - Lysol douche liquid ad, 1948 (U.S.A.) - Marvel douche liquid ad, 1928 (U.S.A.) - Midol menstrual pain pill ad, 1938 (U.S.A.) - Midol booklet (selections), 1959 (U.S.A.) - Mum deodorant cream ad, 1926 (U.S.A.) - Myzone menstrual pain pills ad, 1952 (Australia) - Pristeen genital spray ad, 1969 (U.S.A.) - Spalt pain tablets, 1936 (Germany) - Sterizol douche liquid ad, 1926 (U.S.A.) - Zonite douche liquid ad, 1928 (U.S.A.)
The Perils of Vaginal Douching (essay by Luci Capo Rome) - the odor page
Menstrual pad suspenders!
See how a woman wore a belt in a Dutch ad. See a classy 1920s ad for a belt and the first ad (1891) MUM has for a belt.
See how women wore a belt (and in a Swedish ad). See a modern belt for a washable pad and a page from the 1946-47 Sears catalog showing a great variety.
More ads for napkin belts: Sears, 1928 - modern belts - modern washable - Modess, 1960s
Actual belts in the museum
More ads for napkin belts: Sears, 1928 - modern belts - modern washable - Modess, 1960s
Actual belts in the museum
See the Kotex stick tampon.
See also a Saba Ad, Pursettes ad, Kotex "Are you in the know?" ads (1949)(1953)(1964), Ads for Teens, and some older Kotex ads
And, of course, the first Tampax AND - special for you! - the American fax tampon, from the early 1930s, which also came in bags.
See a Modess True or False? ad in The American Girl magazine, January 1947, and actress Carol Lynley in "How Shall I Tell My Daughter" booklet ad (1955) - Modess . . . . because ads (many dates).
CONTRIBUTE to Humor, Words and expressions about menstruation and Would you stop menstruating if you could?
Some MUM site links:
homepageMUM address & What does MUM mean? | e-mail the museum | privacy on this site | who runs this museum?? |
Amazing women! | the art of menstruation | artists (non-menstrual) | asbestos | belts | bidets | founder bio | Bly, Nellie | MUM board | books: menstruation and menopause (and reviews) | cats | company booklets for girls (mostly) directory | contraception and religion | costumes | menstrual cups | cup usage | dispensers | douches, pain, sprays | essay directory | extraction | facts-of-life booklets for girls | famous women in menstrual hygiene ads | FAQ | founder/director biography | gynecological topics by Dr. Soucasaux | humor | huts | links | masturbation | media coverage of MUM | menarche booklets for girls and parents | miscellaneous | museum future | Norwegian menstruation exhibit | odor | olor | pad directory | patent medicine | poetry directory | products, current | puberty booklets for girls and parents | religion | Religión y menstruación | your remedies for menstrual discomfort | menstrual products safety | science | Seguridad de productos para la menstruación | shame | slapping, menstrual | sponges | synchrony | tampon directory | early tampons | teen ads directory | tour of the former museum (video) | underpants & panties directory | videos, films directory | Words and expressions about menstruation | Would you stop menstruating if you could? | What did women do about menstruation in the past? | washable pads
Leer la versión en español de los siguientes temas: Anticoncepción y religión, Breve reseña - Olor - Religión y menstruación - Seguridad de productos para la menstruación.

Ad for Brevia Confetti menstrual tampons & panty pads (pantiliners)
(13 June 1988, Kimberly-Clark Corp., in Elle magazine, France)
See the second Confetti page

This must be one of the longest ads ever for a menstrual product: four consecutive pages, and the pages are large, 22.5 cm x 29.5 cm (about 8 15/16" x 11 11/16"). It's beautiful and cheerful. Well, it's French!

Kimberly-Clark, the manufacturer, is American and makes Kotex, which doesn't usually radiate cheer (see an ad for American teens from four years later; but see another K-C ad, its attitudinal opposite, for German teens. The company is everywhere!).

But maybe the colorful pad-and-tampon packaging is actually intended to disguise its contents, not celebrate menstruation and life and having fun, etc. In any case, in a magazine known for its beautiful design, beautiful clothes and beautiful models, the company felt an Elle-like spread would appeal to its readers, which I think it did.

These give an overview of the four pages. The first two pages of the ad, for pantyliners, are at top; the reader then flips the page and finds the bottom two, for a tampon

 

 
Here are the pages enlarged.
I know enough French to be dangerous, so I will take a stab at translation. First, the heading:
Confetti, my little bit of silliness
 

 

 
My translation attempt:
Confetti, my little bit of silliness, again 
 

MORE on the second Confetti page.
See French ads for o.b. tampons (1989; very clever!) and Modess pads, showing nudity.

© 1999 Harry Finley. It is illegal to reproduce or distribute any of the work on this Web site in any manner or
medium without written permission of the author. Please report suspected violations to hfinley@mum.org