See Australian
douche ad (ca. 1900) - Fresca douche powder (U.S.A.)
(date ?) - Kotique douche liquid ad, 1974 (U.S.A.)
- Liasan (1) genital wash ad, 1980s (Germany)
- Liasan (2) genital wash ad, 1980s (Germany)
- Lysol douche liquid ad, 1928 (U.S.A.) - Lysol douche liquid ad, 1948 (U.S.A.) - Marvel
douche liquid ad, 1928 (U.S.A.) - Midol menstrual
pain pill ad, 1938 (U.S.A.) - Midol booklet (selections),
1959 (U.S.A.) - Mum deodorant cream ad, 1926 (U.S.A.)
- Myzone menstrual pain pills ad, 1952 (Australia)
- Pristeen genital spray ad, 1969 (U.S.A.) -
Spalt pain tablets, 1936 (Germany) - Sterizol douche liquid ad, 1926 (U.S.A.) - Zonite
douche liquid ad, 1928 (U.S.A.)
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This must be one of the longest ads ever for a menstrual product: four consecutive pages, and the pages are large, 22.5 cm x 29.5 cm (about 8 15/16" x 11 11/16"). It's beautiful and cheerful. Well, it's French!Kimberly-Clark, the manufacturer, is American and makes Kotex, which doesn't usually radiate cheer (see an ad for American teens from four years later; but see another K-C ad, its attitudinal opposite, for German teens. The company is everywhere!).But maybe the colorful pad-and-tampon packaging is actually intended to disguise its contents, not celebrate menstruation and life and having fun, etc. In any case, in a magazine known for its beautiful design, beautiful clothes and beautiful models, the company felt an Elle-like spread would appeal to its readers, which I think it did. |
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These give an overview of the four pages. The first two pages of the ad, for pantyliners, are at top; the reader then flips the page and finds the bottom two, for a tampon. |
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Here are the pages enlarged.
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My translation attempt:
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MORE on the second Confetti page.
See French ads for o.b. tampons (1989; very
clever!) and Modess pads, showing nudity.