More ads for teens (see also introductory
page for teenage advertising): Are you in the know? (Kotex napkins and Quest napkin powder, 1948, U.S.A.),
Are you in the know? (Kotex
napkins, 1953, U.S.A.), Are you in the know? (Kotex napkins and belts, 1964, U.S.A.), Freedom (1990, Germany),
Kotex (1992, U.S.A.),
Pursettes (1974, U.S.A.),
Pursettes (1974, U.S.A.),
Saba (1975, Denmark)
More ads for teens: See a Modess
True or False? ad in The American Girl magazine,
January 1947, and actress Carol Lynley in "How
Shall I Tell My Daughter" booklet ad (1955) - Modess
. . . . because ads (many dates).
 
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Kotex menstrual pads & tampons: "Are you in the know?"
etiquette booklet for teenage girls, 1956, U.S.A.
For years copywriters for Kotex produced Are you
in the know? advertisements for teenage American girls. This 1956
booklet is a compilation of these ads published by Kimberly-Clark. There
are almost only Caucasians in these ads, and
the advice they give, and the dress of the people, suggest at least an upper-middle class audience. Times have certainly
changed! See a more complete discussion elsewhere.
The language can be hilarious and probably reflects teenage speech of
the time.
SarahAnne Hazlewood generously donated the booklet to this museum.
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Below: Back (at left) and front
covers. The booklet numbers 32 pages, including
the covers.
The back cover refers to ads like these: Are you
in the know? (Kotex napkins and Quest napkin powder,
1948, U.S.A.),
Are you in the know? (Kotex
napkins, 1953, U.S.A.), Are you in the know? (Kotex napkins and belts, 1964, U.S.A.)
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