More Modess pad stuff: 1928
ad - June 1928 ad
(with "Silent Purchase" coupon) - Ad, 1931 - wrapped Modess pad for
dispenser, 1930s - "Sanitary Shield" underpants, 1972 - "Modess . . . . because"
ads (1940s-1970s) - "Modess . . . . because" pad dispenser - French Modess ad,
1970s - "Growing Up and
Liking It" menarche booklet covers -
"Growing Up and Liking It," entire booklets: 1944, 1972
Gilbreth report to
Johnson & Johnson with recommendations for
Modess pads (1927)
Ad for Modess menstrual pads,
My feeling is that Modess has
usually been anxious to emphasize the
suitability of the pad for women's
fashion, maybe because of the Gilbreth
report (1927), and often showed a
single fashionably dressed woman (1928 ad, June 1928 ad
with "Silent Purchase" coupon, and ad,
the "Modess . . .
. because" series of ads from
the 1940s to the 1970s). This ad
reflects the "Modess . . . . because"
ad campaign in America going on at
that time. Look at the left belt box
at the bottom of this page; it
probably stems from that "because"
The Gilbreth report also emphasized
how uncomfortable women were with
coarse gauze pad covering, and this
may be a late expression of that.
to an Australian friend of this
museum for this ad!
More Modess pad stuff: 1928 ad - June 1928 ad
(with "Silent Purchase" coupon) - Ad,
1931 - wrapped Modess
pad for dispenser, 1930s -
"Sanitary Shield" underpants,
© 1998 Harry Finley. It is
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