French Modess ad, July 1972, at MUM

Compare the American "Modess . . . . because" ads, and the German "Freedom" (Kimberly-Clark) for teens.

See a prototype of the first Kotex ad.

See more Kotex items: Ad 1928 (Sears and Roebuck catalog) - Marjorie May's Twelfth Birthday (booklet for girls, 1928, Australian edition; there are many links here to Kotex items) - 1920s booklet in Spanish showing disposal method - box from about 1969 - Preparing for Womanhood (1920s, booklet for girls) - "Are you in the know?" ads (Kotex) (1949)(1953)(1964)(booklet, 1956) - See more ads on the Ads for Teenagers main page

Ads for the Kotex stick tampon (U.S.A., 1970s) - a Japanese stick tampon from the 1970s.
Early commercial tampons - Rely tampon - Meds tampon (Modess)

DIRECTORY of all topics (See also the SEARCH ENGINE, bottom of page.)

CONTRIBUTE to Humor, Words and expressions about menstruation and Would you stop menstruating if you could?
Some MUM site links: homepage | LIST OF ALL TOPICS | MUM address & What does MUM mean? | e-mail the museum | privacy on this site | who runs this museum?? |
Amazing women! | the art of menstruation | artists (non-menstrual) | asbestos | belts | bidets | founder bio | Bly, Nellie | MUM board | books: menstruation and menopause (and reviews) | cats | company booklets for girls (mostly) directory | contraception and religion | costumes | menstrual cups | cup usage | dispensers | douches, pain, sprays | essay directory | extraction | facts-of-life booklets for girls | famous women in menstrual hygiene ads | FAQ | founder/director biography | gynecological topics by Dr. Soucasaux | humor | huts | links | masturbation | media coverage of MUM | menarche booklets for girls and parents | miscellaneous | museum future | Norwegian menstruation exhibit | odor | olor | pad directory | patent medicine | poetry directory | products, current | puberty booklets for girls and parents | religion | Religión y menstruación | your remedies for menstrual discomfort | menstrual products safety | science | Seguridad de productos para la menstruación | shame | slapping, menstrual | sponges | synchrony | tampon directory | early tampons | teen ads directory | tour of the former museum (video) | underpants & panties directory | videos, films directory | Words and expressions about menstruation | Would you stop menstruating if you could? | What did women do about menstruation in the past? | washable pads

Leer la versión en español de los siguientes temas: Anticoncepción y religión, Breve reseña - Olor - Religión y menstruación - Seguridad de productos para la menstruación.

Modess sanitary napkin ad, France, July 1972

I believe famous British photographer David Hamilton took the picture for this ad for Modess - for the French edition, of course, since American ads used his work only for perfume and the like, certainly not for menstruation. Heavens to Betsy, the "lady" doesn't have any clothes on!

And the French have made one of the few menstrual hygiene ads to feature a MAN. The Dutch made one too.

These ads show how the same company tailors its advertising to the audience. Kimberly-Clark, which makes Kotex, did the same thing in selling to German teenagers, who are less frightened of nudity, and a lot of other things, too.

See more publications using David Hamilton's pictures: an o.b. booklet for girls (1977) and an ad for the booklet.

See another French Modess ad showing nudity.

I again thank the Dutch contributor of many items to this site!

The ad is missing the heading: "La beauté, c'est peut-être la différence entre un centimètre de plus et un centimètre de moins.'' I translate that as "Beauty is perhaps the difference of more or less a centimeter," but it sounds better in French.

Dutch ad with only a man - Compare the American "Modess . . . . because" ads, and the German "Freedom" (Kimberly-Clark) for teens. See more publications using David Hamilton's pictures: an o.b. booklet for girls (1977) and an ad for the booklet.

© 2006 Harry Finley. It is illegal to reproduce or distribute work on
this Web site in any manner or medium without written permission of
the author. Please report suspected violations to hfinley@mum.org

Compare the American "Modess . . . . because" ads, and the German "Freedom" (Kimberly-Clark) for teens.

See a prototype of the first Kotex ad.

Ads for the Kotex stick tampon (U.S.A., 1970s) - a Japanese stick tampon from the 1970s. Early commercial tampons - Rely tampon - Meds tampon (Modess)

DIRECTORY of all topics (See also the SEARCH ENGINE, bottom of page.)

Leer la versión en español de los siguientes temas: Anticoncepción y religión, Breve reseña - Olor - Religión y menstruación - Seguridad de productos para la menstruación.

Modess sanitary napkin ad, France, July 1972

I believe famous British photographer David Hamilton took the picture for this ad for Modess - for the French edition, of course, since American ads used his work only for perfume and the like, certainly not for menstruation. Heavens to Betsy, the "lady" doesn't have any clothes on!

And the French have made one of the few menstrual hygiene ads to feature a MAN. The Dutch made one too.

These ads show how the same company tailors its advertising to the audience. Kimberly-Clark, which makes Kotex, did the same thing in selling to German teenagers, who are less frightened of nudity, and a lot of other things, too.

See more publications using David Hamilton's pictures: an o.b. booklet for girls (1977) and an ad for the booklet.

See another French Modess ad showing nudity.

I again thank the Dutch contributor of many items to this site!

The ad is missing the heading: "La beauté, c'est peut-être la différence entre un centimètre de plus et un centimètre de moins.'' I translate that as "Beauty is perhaps the difference of more or less a centimeter," but it sounds better in French.

Dutch ad with only a man - Compare the American "Modess . . . . because" ads, and the German "Freedom" (Kimberly-Clark) for teens. See more publications using David Hamilton's pictures: an o.b. booklet for girls (1977) and an ad for the booklet.

© 2006 Harry Finley. It is illegal to reproduce or distribute work on this Web site in any manner or medium without written permission of the author. Please report suspected violations to hfinley@mum.org

Ads for the Kotex stick tampon (U.S.A., 1970s) - a Japanese stick tampon from the 1970s.
Early commercial tampons - Rely tampon - Meds tampon (Modess)

© 2006 Harry Finley. It is illegal to reproduce or distribute work on
this Web site in any manner or medium without written permission of
the author. Please report suspected violations to hfinley@mum.org