See the same ad from the U.S.A., 1938, with
slightly different text.
More Tampax ads:
Ad Aug 1965 - actress Susan
Dey ad, 1970 - gymnast Mary Lou Retton ad,
1986 - ad "Are you sure I'll still be a virgin?"
Feb. 1990 - ad (British, nude) 1992 - Tampax sign (World War II) - ad,
British, 1994 (the thong advantage)
See a Modess True or False? ad in The American
Girl magazine, January 1947, and actress Carol Lynley
in "How Shall I Tell My Daughter" booklet ad (1955) - Modess . . . . because ads (many dates).
 
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The Museum of Menstruation and Women's Health
How Modess menstrual napkins began:
Excerpts from"A Company That Cares: One Hundred Year Illustrated History
of Johnson and Johnson" by Lawrence G. Foster (1986).
Modess pads seems to have been the second major brand after Kotex to
survive into the modern era, although it's basically gone in the U.S.A.
today. Started in 1926 (see a strange, early ad),
five to six years after Kotex (read about Kotex's first
ad), it early had difficulty competing with the Kimberly-Clark napkin,
which caused J&J to commission the future-famous Dr. Lillian Gilbreth
to study the market and report back, which she did in a fun-and-fact-filled
report (here).
This excerpt doesn't mention Lister's Towels,
probably the first disposable pad in the U.S. In the 1920s Kimberly-Clark
had to promise publications that its ads would have enough class so as not
to embarrass them; the ads did have that class, as you can see in this odd but revealing advertisement. Interestingly enough,
Germany at this time did advertise a disposable pad (here),
apparently successfully.
A Dutchman kindly sent these scans from his copy of the
book.
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