Compare the American "Modess . . . . because"
ads, and the German "Freedom" (Kimberly-Clark)
for teens.
See a prototype of the first Kotex ad.
See more Kotex items: Ad 1928 (Sears
and Roebuck catalog) - Marjorie May's Twelfth
Birthday (booklet for girls, 1928, Australian edition; there are many
links here to Kotex items) - 1920s booklet in Spanish showing disposal
method - box from about 1969 - Preparing
for Womanhood (1920s, booklet for girls) - "Are you in the know?" ads (Kotex) (1949)(1953)(1964)(booklet, 1956) - See
more ads on the Ads for Teenagers main page
 
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Nana sanitary napkin ad, France, probably 1980s, magazine?
In 1997 the webmaster of one of the sites for the Nana pad (and tampon)
company contacted me for a reason I've forgotten. At the time I
wrote on this MUM site,
[T]he company that makes NANA pads and tampons conjured up this bon
vivant from the 1980s who still puzzles me, even though I read French and
a kindly Frenchman has interpreted it for me ("The more women are
cute [or nice], the more I love them"). French guys refer to their
girlfriends as being "nana," I am told by a male representative
of the company, who said the ad is "very good." He had not seen
it before.
Not that the French are so sophisticated that menstruation doesn't
faze them; on the contrary, says my first informant. But somehow their
approach is, well, so French!
By this interpretation I guess the pad name is "cute" or "nice."
Internet translators call it "chick" or"girl."
So, the text I guess translates as "The more
women are nice [or cute; "chick" (not chic) doesn't seem to make
it here] the more I love them." I guess there is no pun on Nana
menstrual pad as such. It all seems so complicated. Those French.
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The ad, a one-pager, measures 9 x 11.62" (22.7 x 29.5 cm], is on
one page and is black and white.
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NEXT: Dutch ad featuring
just a man and his, um, Kotex panty pad - Malaysian
ad featuring, yes,
just a man, but smirking big time
Compare the American "Modess . . . . because"
ads, and the German "Freedom" (Kimberly-Clark)
for teens.
© 2007 Harry Finley. It is illegal to reproduce or distribute work
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