Ad for an Elldy tampon
(Japan) with applicator (October 1996).
Early Japanese tampon (1977): Shampon
Young.
A Japanese university student generously
sent me the ad, along with others, some very old,
which were part of a paper she wrote about the
history of the Japanese menstrual products
industry.
And, of course, the first Tampax AND - special
for you! - the American fax tampon,
from the early 1930s.
See a Modess True or
False? ad in The American Girl magazine,
January 1947, and actress Carol
Lynley in "How Shall I Tell My Daughter"
booklet ad (1955) - Modess
. . . . because ads (many dates).
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Ad from Thailand
for menstrual napkins, date? publication?
This starts a series of ads from
around the world emphasizing white, which
sticks out its tongue at red, just
daring it to, to, well, stain
it!
I wish I read Thai! But it seems
apparent that the white nightgowns and
pajamas strut sassily in front of
menses. That much is common with
Western advertising and attitudes.
I believe the brand comes from
Japan, one of the richest countries in
the world, which also shares many
occidental attitudes today. See an ad for an Elldy
tampon (Japan) with applicator
(October 1996) and an early Japanese
tampon (1977): Shampon
Young.
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NEXT white
ad (Kotex, U.S.A., 1992) - Ad for an Elldy
(Japan) with applicator (October 1996)
- Early Japanese tampon (1977): Shampon Young
© 2007 Harry Finley. It is
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