Two very French ads for Modess: 1970s? - 1972, photo by David HamiltonSee a prototype of the first Kotex ad.Ads for the Kotex
stick tampon (U.S.A., 1970s) - a Japanese stick tampon
from the 1970s.
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Vania sanitary
napkin ad, France
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| Well, well,
well, well - like, Vania Ultra thinks
it's unique in the world, does
it? Zut!! Those Medusa eyes betray Vania's bluff even as her grimace tempts you to read the text! STAAAARRRRE AT ME! BELIEVE EVERYTHING YOU READ!! VANIA HIRED ME TO SUCK YOU IN!! FOOLS! This tiny creature knows as much as you do about pads! Whew, effective writing, huh? Let my brain re-oxygenate. Actually, the French Vania Ultra probably worked well with the sphagnum inside, soaking up the you-know-what. And with those nifty wings and anatomical shape and valley down the center. But at least one other commercial pad destroys Vania's claim to discovery (read the text of the ad, below): SFAG-NA-KINS, which appeared in America in 1919 right after the war that might have introduced sphagnum moss on a large scale for the first time, in wound dressings - and maybe in menstrual pads. And in France.  The Sphagnum Moss Girl's sleepy eyes say, "Ho, hum, so what's so new about moss?" |
Below: Each page measures 8 1/2 x 11 1/4" (21.6 x 28.6 cm). |
My translation: |
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You can try crazy things but with a sanitary napkin you have to choose security. Vania discovered in nature a plant so absorbent that it holds 29 times its weight in liquid. [Wiki says 16-26 times - and a lot more about this moss.] That plant is sphagnum [peat] moss. Vania put some sphagnum in the new Vania Ultra. Result: the liquid is absorbed, diffused, captured. With Vania Ultra, security and discretion are guaranteed. And what's more, Vania Ultra is this thin: only 2 mm. So hurry and try Vania Ultra. Trying some things can change your life! Vania Ultra. An absorption system unique in the world. |
Two very French ads for Modess pads: 1970s? & 1972, photo by David Hamilton
See some American "Modess . . . . because" ads, and the German "Freedom" (Kimberly-Clark) for teens.