How do they do it?
(U.S.A., Kotex napkins
and belts, 1942)
menstrual hygiene companies made for girls,
women and teachers - patent
medicine - a list
of books and articles about menstruation
See early tampons
and a list of tampons
on this site - at least the ones I've
to be tied!...
Ad for Kotex
menstrual pads, probably
early 1940s, U.S.A., International
Cellucotton Products Co.
Kotex published a series of
excellent-looking ads during World
War II aimed at teenagers - one
lies below and links to others are
at left and at the bottom of the
page (more ads
for teenagers). Many of
Kotex's ads appeared in two
colors, black and the iconic Kotex
blue, a color that tinted
water in menstrual product ads for
decades because of fear of red,
a dreaded reminder of what their
products dealt with. Horrors!
(Some companies emphasized white,
the opposite of, um, a used pad.)
I date the ad to the World War
II era by similar
(at left) and the vaguely
military uniform the distressed
heroine wears. The ad mentions As One Girl To
Another, published in 1940.
I believe the next Kotex booklet
made its debut in 1948, Very
Note the Kotex
blue for those blue days,
for many women anyway.
Girl's Private Life (the
box with pin at bottom left),
well, see the booklet "As One Girl To
(with the misplaced, um, period).
(See comments on her suit in
the right-hand column.)
The ad girl's suit resembled the
tailored suits of The Women's Army
Corps, which in turn
reflected fashion of the time.
This was WAR and Kotex WAS patriotic!
(Photo from Wisconsin
Department of Veterans Affairs,
Wisconsin Veterans Museum at
Kotex introduces even more
Mr. Big, fuming
to himself: "What
the #*&$ is she
The red line follows her
in 1940s Kotex ads,
anyway. OK, many of them.
Mr. Big, there are some things bigger than you!
Like the no-Kotex-wearing-girl's shoes!
(It's a girl thing.) Actually,
Irving the artist probably meant
to aim her eyes at
purse but doing so would
have shot the red line through Mr.
which would have missed the point
(not his) of her smirking at
the ad heroine's distress.
I bet the tigress wears Kotex
(Read the ad.) I'll bet a Glenn
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