Compare this to some ideas behind the first
Kotex ad campaign, in 1921, and to the Modess "silent
purchase" coupon of 1928.
See other marketing devices: Ad-design contest
for menstrual products in the United Kingdom; "Your
Image is Your Fortune!," Modess sales-hints booklet for stores,
1967 (U.S.A., donated by Tambrands, 1997)
See early tampoms Wix and Dale
and a bunch of other earlier ones.
See some Kotex items: First ad
(1921) - ad 1928 (Sears and Roebuck catalog)
- Lee Miller ads (first real person in amenstrual
hygiene ad, 1928) - Marjorie May's Twelfth Birthday
(booklet for girls, 1928, Australian edition; there are many links here
to Kotex items) - Preparing for Womanhood (1920s,
booklet for girls; Australian edition) - 1920s booklet in Spanish showing
disposal method - box
from about 1969 - "Are you in the know?"
ads (Kotex) (1949)(1953)(1964)(booklet, 1956) -
See more ads on the Ads for Teenagers main page
 
|
 
How to sell menstrual products: "Your Image
is Your Fortune!," 1967, from Personal Products Company, maker
of Modess pads (U.S.A.) Cover
Manufacturers must convince stores to sell their products, and how to
do that best, and that include tampons, pads, belts and sanitary panties.
That was the task of the booklet below, published right before the Personal
Products Company started the self-adhesive pad revolution.
Read it for an interesting lesson in merchandising;
the writer says that menstrual products, of all the products in a store,
need merchandising, because women will not ask for them.
Compare this to some ideas behind the first Kotex
ad campaign, in 1921, and to the Modess "silent
purchase" coupon of 1928.
|
 |
cover
|
NEXT
pages cover (above) 2-3
4-5 6-7 8-9
10-11 12-13 14-15
© 2001 Harry Finley. It is illegal to reproduce or distribute any
of the work on this Web site in any
manner or medium without written permission of the author. Please report
suspected violations to hfinley@mum.org
|