Compare the American "Modess,
because . . ." ads, a French Modess ad, a
French ad featuring just a man!,
and ads for teens.
See the box for the
French version of this tampon
See Kotex items: First ad (1921) -
ad 1928 (Sears and
Roebuck catalog) - Lee
Miller ads (first real person in
amenstrual hygiene ad, 1928) - Marjorie May's Twelfth
Birthday (booklet for girls, 1928,
Australian edition; there are many links here to
Kotex items) - Preparing
for Womanhood (1920s, booklet for girls;
Australian edition) - 1920s booklet in Spanish
showing disposal
method - box
from about 1969 - "Are
you in the know?" ads (Kotex) (1949)(1953)(1964)(booklet, 1956) - See
more ads on the Ads for
Teenagers main page
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Freedom menstrual pads and panty
pads, 1970s (?), France, from Kotex
Let's get something straight: unless
this is a greatly misinformed woman
who is wearing her panty pad upside
down and stuck to her vulva - surely
Kotex wouldn't do this to her unless
it's just another scrape in the
cultural battle between France and the
U.S.A.! - the
ad shows a nude woman to emphasize
freedom. Whereas many other
countries might have shown a woman
playing tennis or swimming, French ad
people felt that not even panties to
hold the darn thing would do in
showing how free a woman could be with
Kotex Freedom. After all, France chose
Marianne (in the Delacroix painting,
below), bare breasted often, to
represent itself. America has Uncle
Sam, dressed to the hilt, and not
alluring to the overwhelming majority.
(I would wonder about the minority.)
How better to show the difference
between the two countries?
Kotex in both France (also here in a
strange,
surreal ad) and Germany used
the English word freedom, odd
in Germany but very odd in France,
which excludes many foreign words.
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See more ads
for menarche-education booklets: Marjorie
May's Twelfth Birthday (Kotex,
1933), Tampax
tampons (1970, with Susan Dey), Personal Products
(1955, with Carol Lynley), and German
o.b. tampons
(lower ad, 1981)
See also the booklets
How shall I
tell my daughter? (Modess,
various dates), Growing
up and liking it (Modess,
various dates), and Marjorie May's
Twelfth Birthday (Kotex, 1928).
And read Lynn Peril's series
about these and similar booklets!
See another ad
for As One Girl to Another (1942), and
the booklet
itself.
© 2007 Harry Finley. It is illegal
to reproduce or distribute any of the
work on this Web site in any manner or
medium without written permission of
the author. Please report suspected
violations to hfinley@mum.org
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