See how a woman wore a belt in a Dutch ad.
See a classy 1920s ad for a belt and the first
ad (1891) MUM has for a belt.
See how women wore a belt (and in a Swedish
ad). See a modern belt
for a washable pad and a page from the 1946-47 Sears catalog showing a great variety.
More ads for napkin belts: Sears,
1928 - modern belts - modern washable
- Modess, 1960s
Actual belts in the
museum
And, of course, the first Tampax AND - special
for you! - the American fax tampon,
from the early 1930s, which also came in bags.
See a Modess True or False? ad in The American
Girl magazine, January 1947, and actress Carol Lynley
in "How Shall I Tell My Daughter" booklet ad (1955) - Modess . . . . because ads (many dates).
 
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Ad for Stayfree menstrual pads, 1977, U.S.A.,
magazine unknown
The ad demonstrates the possibility of wearing white shorts and playing
a sport while wearing the biggest pad in the line. Tampons from the beginning
emphasized playing sports, riding horses - even being a bathing
beauty! There are a lot of jokes about this.
Clever copywriters made the title cover both the first day of her period,
often the heaviest, and the first day she wore Stayfree.
I damaged the ad by putting the wrong preservative on it, thus producing
what you can still see in the upper left area between her back (and butt)
and the edge of the (ripped) page. Then I Photoshopped it to get rid of
the most of the damage . Anyway, you get the point of the picture.
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NEXT Stayfree ad
See the other pioneer of beltless pads, New Freedom
menstrual pad (Kotex).
© 2007 Harry Finley. It is illegal to reproduce or distribute any
of the work on this Web site in any manner or
medium without written permission of the author. Please report suspected
violations to hfinley@mum.org
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