See more Tampax items: American
ad from August 1965 - nudity in an ad: May 1992 (United Kingdom) - a sign
advertising Tampax during World War II - the original patent
- an instruction sheet from the 1930s
See a Modess True or False? ad in The American
Girl magazine, January 1947, and actress Carol Lynley
in "How Shall I Tell My Daughter" booklet ad (1955) - Modess . . . . because ads (many dates).
Tampax menstrual tampon inter-office memo with attached ads, U.S.A.,
Pursettes ad in Seventeen magazine, Feb. 1964
Tampax early on wrestled with the virginity "problem,"
the view that women who had not had intercourse would be deflowered by a
tampon or could not insert one because of the hymen's blocking the way -
or simply that unmarried women should not be fooling around down there.
(See more here.) You can see that in the 30-odd
years since tampons appeared commercially it
was still necessary to discuss this, just as it still is in some Hispanic
and other cultures.
The ad implies that only married women have intercourse.
Tambrands, the former maker of Tampax, generously
gave this memo and its attachments to this museum.
Below: Someone at Tampax typed the name
and date at the top in blue ink.
The ad measures 9.9 x 13.25" (25.2 x 33.7 cm) in the era of big magazines
before the oil crisis of the early 1970s, which caused many publications
to slim down to save money.