See early tampoms Dale, Wix
and B-ettes and a bunch
of other earlier ones.
See San-Nap-Pak sanitary napkin ads from 1932
and 1945 and Ads for teenagers.
See the roughly contemporary Cashay tampon,
box, instructions. (Procter & Gamble donation, 2001), and
Dale (U.S.A., 1930s?-1940s?) Tampons, box, instructions.
(Procter & Gamble donation, 2001)
And, of course, the first Tampax AND - special
for you! - the American fax tampon,
from the early 1930s, which also came in bags.
See a Modess True or False? ad in The American
Girl magazine, January 1947, and actress Carol Lynley
in "How Shall I Tell My Daughter" booklet ad (1955) - Modess . . . . because ads (many dates).
Carefree Teens pantyliner (1991, Personal Products Corp., U.S.A.)
"Carefree Teens" sounds like an oxymoron, at least in America,
and even more so when you think of menstruation. But I think the manufacturer
thought that if anyone in American would buy colorful pads, it would be
teenagers, certainly not adults.
This pantyliner resembled French (note the
confetti in both) and German products of about
the same time and some washable pads of
today, which are often colorful. But the American menstrual products industry
takes a grim view of its products - reflecting most of their customers'
feelings - and I don't believe this colorful pantyliner lasted long.
It was un-American.
It ran up against adman David Ogilvy's observation that advertising
reflects society (and I think packaging is a form of advertising) - it doesn't
try to change it. It uses customers' attitudes to get them to buy the product
At top is the body side, in
the middle the sticky side, with the protective
strip in place, and at bottom the pad in its pouch.
The Carefree bag is soft, flexible
plastic. At top is the front, at bottom
the back, enlarged.
See ads for teens.
See San-Nap-Pak sanitary napkin ads from
1932 and 1945 and Ads for teenagers. See the roughly contemporary Dale tampon, and very early Tampax
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