See the Fibs box and an ad for Fibs - 1935-59 ads for
Fibs.
See more Kotex items: First
ad for the pad (1921; scroll to bottom of page)
 
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Fibs menstrual tampon, Kotex, U.S.A.
Counter display, 1930s-1940s?
Look how store advertising over 50 years ago seems so modern!
Tampons then were also modern - just born, actually. Tampax,
Wix, Tux and many others appeared
including perhaps the first Kotex tampons, Moderne
Woman and its companions.
So in selling the first successful Kotex tampon, Fibs, writing "Invisible
Modern Sanitary Protection" made more sense than "TAMPON TYPE"
(rather than napkin type). "Tampon" wouldn't ring a bell for many
women. But they would pay attention to INVISIBLE.
Another tampon counter display from the
1930s: B-ettes.
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Below: This angled view shows one
real box (detailed here)
in the cardboard display bottom and built-in
pictures of two boxes above it. See the picture
below for details.
All images copyright 2008 Harry Finley
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Below: Red arrows
show how a customer would take a
box from the display.
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Below: Front
of the display stand. It measures 5 1/4 x 8 3/4 x 1 1/4" (13.5 x 22.3
x 3 cm). There are no real boxes in the display as pictured, just the two back-wall images although three actual boxes
shipped with the display in its container (next page).
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Below: Back
of the display. The easel that props up the
stand on a counter remains unopened. Unfortunately
the slip went missing before it arrived.
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NEXT: The box this display came in - Another tampon counter display from the 1930s: B-ettes. Instructions in each
box of Fibs tampons
- See the box and an ad
for Fibs. 1935-59 ads for Fibs. See the roughly
contemporary Cashay and Dale
tampons, and very early Tampax and fax.
copyright 2008 Harry Finley
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