Early 20th-century Japanese
ads from publications - open-crotch drawers,
1890s (U.S.A., from MUM collection) - Modess "Sanitary Shield"
(two-band pad holder in crotch; 1970s; U.S.A.) -
SheShells bikini
(snap open at sides; no special crotch; possibly
for menstrual pads or tampons, 1970s, U.S.A.)
See Kotex ad with a man
and no woman from the Netherlands
Compare the American "Modess,
because . . ." ads, a French Modess ad, a
French ad featuring just a man!,
and ads for teens.
See Kotex items: First ad (1921) -
ad 1928 (Sears and
Roebuck catalog) - Lee
Miller ads (first real person in
amenstrual hygiene ad, 1928) - Marjorie May's Twelfth
Birthday (booklet for girls, 1928,
Australian edition; there are many links here to
Kotex items) - Preparing
for Womanhood (1920s, booklet for girls;
Australian edition) - 1920s booklet in Spanish
showing disposal
method - box
from about 1969 - "Are
you in the know?" ads (Kotex) (1949)(1953)(1964)(booklet, 1956) - See
more ads on the Ads for
Teenagers main page
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Ad for Zero "Throwaway Pantees,"
with comic strip (United Kingdom,
magazine unknown, probably 1980s)
Several companies have made
underpants designed to be worn once
and then thrown away, something most
understandable among women who
menstruate. I'll be putting some from
the U.S.A., Germany and the U.K. on
this site in the future.
In May, 2002, the inventor of these
underpants wrote me,
Dear Harry,
We were amazed to see our
ads appear on your website
and to read your description
of the 60's and 70's.
I am the inventor of the
Throwaway Pants and we still
market the Zero Brand in
substantial volume.
If you would like to
contact me I would be
delighted to fill in any
gaps that you may have in
this market place which has
found many new outlets
throughout the world.
Regards,
David Sallon
Managing Director
Dailys Ltd
Unit T4 Tower Close,
Redwither Industrial
Complex,
Wrexham,
LL13 9WB
www.dailys.co.uk
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Above:
An illustration from the
comic strip, below, and
which is probably the design
on the bag.
Below:
The whole ad from a magazine
from the United Kingdom.
Note the nice word play: "G-ASP!
[note the asp - snake]" and
"JUST
IN THE KNICKER [knick of]
TIME." KNICKERS
means underpants in some
English-speaking countries
outside the U.S.A. Pantee
might be a creation of the
company, or is that an
accepted spelling for panty?
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More
underpants (directory of all
on this site) - Early
20th-century Japanese
ads from publications - open-crotch
drawers, 1890s (U.S.A., from MUM
collection) - Modess
"Sanitary Shield" (two-band pad
holder in crotch; 1970s; U.S.A.) - SheShells
bikini (snap open at sides; no special
crotch; possibly for menstrual pads or
tampons, 1970s, U.S.A.)
© 2001 Harry Finley. It is
illegal to reproduce or distribute any
of the work on this Web site in any
manner or medium without written
permission of the author. Please
report suspected violations to hfinley@mum.org
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