Modess (Johnson & Johnson,
U.S.A.) 1927 Gilbreth report to Johnson &
Johnson about Modess - newspaper ads 1927-28 -
"Silent Purchase" ad, June 1928 - ad,
1928 - ad, April 1929 ("Don't
weaken, Mother") - ad, June 1929 ("Never
mind, Mother, you'll learn") - ad about
concealing pad, 1930 - ad compared with Kotex
ad, 1931 - ad, 1931 - wrapped
Modess pad for dispenser, 1930s? - Ad, U.K.,
1936 - True or False? ad in The American Girl
magazine, January 1947 - Australian ad, 1957
- ad (1956) with "Modess . . . . because"
ad incorporated into it - ad for "Growing
Up and Liking It" booklet (1963, Modess) - actress Carol
Lynley in "How shall I tell my daughter?" booklet ad (1955)
- Modess . . . . because ads (many dates) - French ad, 1970s? - ad,
French, 1972, photo by David Hamilton - Personal Digest
leaflets (6), 1966-67: describe Modess products - How
Modess Sanitary Napkins Began: excerpts from"A Company That Cares:
One Hundred Year Illustrated History of Johnson and Johnson"
Growing Up and Liking It (complete
booklets: 1944, 1949,
1957, 1964, 1970,
1972, The Personal Products Company, U.S.A.) (many
covers, 1944-1978)
Booklets menstrual hygiene companies
made for girls, women and teachers - patent medicine
- a list of books and articles about menstruation
- videos
 
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Growing Up and Liking It
Puberty & menstruation information for girls, 1976, Personal Products
Company (Modess, Carefree, Stayfree & Teenage menstrual pads, panties
and tampons), U.S.A.
Complete booklet
I think the writers of this Modess (and other products) booklet felt
the influence of Judy Blume's famous book for
girls Are You There God? It's Me, Margaret, written just a few years
before (1970). But Modess had written at least one booklet using
the letters scheme decades before in What a trained
nurse wrote to her young sister, which is a tad stuffier, which
not only reflects the era but the age difference between the sisters. These
girls are contemporaries.
Modess and the company's other products are mostly things of the past,
kinda sad because of the once prominent place that menstrual napkin once
held if only for its classic - and classy - ad campaign.
See a revised edition of this booklet from
1978; it contains some interesting changes.
The companion Growing Up and Liking It
booklets (complete: 1944, 1949,
1957, 1964, 1970,
1972, 1978 The Personal
Products Company, U.S.A.) (many covers, 1944-1978)
How shall I tell my daughter? [Daughter
in the 1969 edition] (complete booklets, 1963,
1969, Personal Products Co.) See covers
of Modess booklets. Excerpt about how to
fasten a pad to a belt and about sanitary panties & a funny story from
the 1969 booklet.
Modess (Johnson & Johnson, U.S.A.)
1927 Gilbreth report to Johnson & Johnson
about Modess - newspaper ads 1927-28 - "Silent Purchase" ad, June 1928 - ad, 1928 - ad, April 1929 ("Don't
weaken, Mother") - ad, June 1929 ("Never
mind, Mother, you'll learn") - ad about
concealing pad, 1930 - ad compared with Kotex
ad, 1931 - ad, 1931 - wrapped
Modess pad for dispenser, 1930s? - Ad, U.K.,
1936 - True or False? ad in The American Girl
magazine, January 1947 - Australian ad, 1957
- ad (1956) with "Modess . . . . because"
ad incorporated into it - ad for "Growing
Up and Liking It" booklet (1963, Modess) - actress Carol
Lynley in "How shall I tell my daughter?" booklet ad (1955)
- Modess . . . . because ads (many dates) - French ad, 1970s? - ad,
French, 1972, photo by David Hamilton - Personal Digest
leaflets (6), 1966-67: describe Modess products - How
Modess Sanitary Napkins Began: excerpts from"A Company That Cares:
One Hundred Year Illustrated History of Johnson and Johnson"
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Below: Back (p. 24) and front (p. 1) covers.
Each page measures 5 1/2 x 6 7/8" (13.9 x 17.5 cm).
"Flowers by diane bradford" stands on the lower part of the back
cover.
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© 2008 Harry Finley. It is illegal to reproduce or distribute any
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