Modess (Johnson & Johnson, U.S.A.) 1927 Gilbreth report to Johnson & Johnson about Modess - newspaper ads 1927-28 - "Silent Purchase" ad, June 1928 - ad, 1928 - ad, April 1929 ("Don't weaken, Mother") - ad, June 1929 ("Never mind, Mother, you'll learn") - ad about concealing pad, 1930 - ad compared with Kotex ad, 1931 - ad, 1931 - wrapped Modess pad for dispenser, 1930s? - Ad, U.K., 1936 - True or False? ad in The American Girl magazine, January 1947 - Australian ad, 1957 - ad (1956) with "Modess . . . . because" ad incorporated into it - ad for "Growing Up and Liking It" booklet (1963, Modess) - actress Carol Lynley in "How shall I tell my daughter?" booklet ad (1955) - Modess . . . . because ads (many dates) - French ad, 1970s? - ad, French, 1972, photo by David Hamilton - Personal Digest leaflets (6), 1966-67: describe Modess products - How Modess Sanitary Napkins Began: excerpts from"A Company That Cares: One Hundred Year Illustrated History of Johnson and Johnson"
Growing Up and Liking It (complete booklets: 1944, 1949, 1957, 1964, 1970, 1972, The Personal Products Company, U.S.A.) (many covers, 1944-1978)
Booklets menstrual hygiene companies made for girls, women and teachers - patent medicine - a list of books and articles about menstruation - videos
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Read 10 years (1996-2006) of articles and Letters to Your MUM on this site.
Leer la versión en español de los siguientes temas: Anticoncepción y religión, Breve reseña - Olor - Religión y menstruación - Seguridad de productos para la menstruación.

Growing Up and Liking It Puberty & menstruation information for girls, 1976, Personal Products Company (Modess, Carefree, Stayfree & Teenage menstrual pads, panties and tampons), U.S.A.
Complete booklet

I think the writers of this Modess (and other products) booklet felt the influence of Judy Blume's famous book for girls Are You There God? It's Me, Margaret, written just a few years before (1970). But Modess had written at least one booklet using the letters scheme decades before in What a trained nurse wrote to her young sister, which is a tad stuffier, which not only reflects the era but the age difference between the sisters. These girls are contemporaries.

Modess and the company's other products are mostly things of the past, kinda sad because of the once prominent place that menstrual napkin once held if only for its classic - and classy - ad campaign.

See a revised edition of this booklet from 1978; it contains some interesting changes.

The companion Growing Up and Liking It booklets (complete: 1944, 1949, 1957, 1964, 1970, 1972, 1978 The Personal Products Company, U.S.A.) (many covers, 1944-1978)
How shall I tell my daughter? [Daughter in the 1969 edition] (complete booklets, 1963, 1969, Personal Products Co.) See covers of Modess booklets. Excerpt about how to fasten a pad to a belt and about sanitary panties & a funny story from the 1969 booklet.
Modess (Johnson & Johnson, U.S.A.) 1927 Gilbreth report to Johnson & Johnson about Modess - newspaper ads 1927-28 - "Silent Purchase" ad, June 1928 - ad, 1928 - ad, April 1929 ("Don't weaken, Mother") - ad, June 1929 ("Never mind, Mother, you'll learn") - ad about concealing pad, 1930 - ad compared with Kotex ad, 1931 - ad, 1931 - wrapped Modess pad for dispenser, 1930s? - Ad, U.K., 1936 - True or False? ad in The American Girl magazine, January 1947 - Australian ad, 1957 - ad (1956) with "Modess . . . . because" ad incorporated into it - ad for "Growing Up and Liking It" booklet (1963, Modess) - actress Carol Lynley in "How shall I tell my daughter?" booklet ad (1955) - Modess . . . . because ads (many dates) - French ad, 1970s? - ad, French, 1972, photo by David Hamilton - Personal Digest leaflets (6), 1966-67: describe Modess products - How Modess Sanitary Napkins Began: excerpts from"A Company That Cares: One Hundred Year Illustrated History of Johnson and Johnson"

Below: Back (p. 24) and front (p. 1) covers. Each page measures 5 1/2 x 6 7/8" (13.9 x 17.5 cm).
"Flowers by diane bradford" stands on the lower part of the back cover.
 

NEXT covers (pp. 24 & 1) 2-3 4-5 6-7 8-9 10-11 12-13 14-15 16-17 18-19 20-21 22-23
More Growing Up and Liking It booklets (complete: 1944, 1949, 1957, 1963, 1964, 1970, 1972, 1978 The Personal Products Company, U.S.A.) (many covers, 1944-1978) - How shall I tell my daughter?: 1981, 1963, 1969. See covers of Modess booklets. Excerpt about how to fasten a pad to a belt and about sanitary panties & a funny story from the 1969 booklet.
 

© 2008 Harry Finley. It is illegal to reproduce or distribute any of the work on this Web site in any manner or medium
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