Modess (Johnson & Johnson, U.S.A.) 1927 Gilbreth report to Johnson & Johnson about Modess - newspaper ads 1927-28 - "Silent Purchase" ad, June 1928 - ad, 1928 - ad, April 1929 ("Don't weaken, Mother") - ad, June 1929 ("Never mind, Mother, you'll learn") - ad about concealing pad, 1930 - ad compared with Kotex ad, 1931 - ad, 1931 - wrapped Modess pad for dispenser, 1930s? - Ad, U.K., 1936 - True or False? ad in The American Girl magazine, January 1947 - Australian ad, 1957 - ad (1956) with "Modess . . . . because" ad incorporated into it - ad for "Growing Up and Liking It" booklet (1963, Modess) - actress Carol Lynley in "How shall I tell my daughter?" booklet ad (1955) - Modess . . . . because ads (many dates) - French ad, 1970s? - ad, French, 1972, photo by David Hamilton - Personal Digest leaflets (6), 1966-67: describe Modess products - How Modess Sanitary Napkins Began: excerpts from"A Company That Cares: One Hundred Year Illustrated History of Johnson and Johnson"
Growing Up and Liking It (complete booklets: 1944, 1949, 1957, 1964, 1970, 1972, The Personal Products Company, U.S.A.) (many covers, 1944-1978)
Booklets menstrual hygiene companies made for girls, women and teachers - patent medicine - a list of books and articles about menstruation - videos
HOMEPAGE
CONTRIBUTE to Humor, Words and expressions about menstruation and Would you stop menstruating if you could?
Some MUM site links:
HOMEPAGE |
LIST OF ALL TOPICS |
MUM address & What does MUM mean? |
Email the museum |
Privacy on this site |
Who runs this museum?? |
Amazing women! |
Art of menstruation (and awesome ancient art of menstruation) |
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Essay directory |
Examination, gynecological (pelvic) (short history) |
Extraction |
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Tour of the former museum (video) |
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Underpants & panties directory |
Videos, films directory |
Words and expressions about menstruation |
Would you stop menstruating if you could? |
What did women do about menstruation in the past? |
Washable pads |
Read 10 years (1996-2006) of articles and Letters to Your MUM on this site.
Leer la versión en español de los siguientes temas: Anticoncepción y religión, Breve reseña - Olor - Religión y menstruación - Seguridad de productos para la menstruación.

How Shall I Tell My Daughter? Puberty & menstruation information for mothers to tell daughters
1954, Personal Products Company (Modess), U.S.A.
Complete booklet

The companion Growing Up and Liking It booklets (complete: 1944, 1949, 1957, 1964, 1970, 1972, The Personal Products Company, U.S.A.) (many covers, 1944-1978)
How shall I tell my daughter? [Daughter in the 1969 edition] (complete booklets, 1963, 1969, Personal Products Co.) See covers of Modess booklets. Excerpt about how to fasten a pad to a belt and about sanitary panties & a funny story from the 1969 booklet.
Modess (Johnson & Johnson, U.S.A.) 1927 Gilbreth report to Johnson & Johnson about Modess - newspaper ads 1927-28 - "Silent Purchase" ad, June 1928 - ad, 1928 - ad, April 1929 ("Don't weaken, Mother") - ad, June 1929 ("Never mind, Mother, you'll learn") - ad about concealing pad, 1930 - ad compared with Kotex ad, 1931 - ad, 1931 - wrapped Modess pad for dispenser, 1930s? - Ad, U.K., 1936 - True or False? ad in The American Girl magazine, January 1947 - Australian ad, 1957 - ad (1956) with "Modess . . . . because" ad incorporated into it - ad for "Growing Up and Liking It" booklet (1963, Modess) - actress Carol Lynley in "How shall I tell my daughter?" booklet ad (1955) - Modess . . . . because ads (many dates) - French ad, 1970s? - ad, French, 1972, photo by David Hamilton - Personal Digest leaflets (6), 1966-67: describe Modess products - How Modess Sanitary Napkins Began: excerpts from"A Company That Cares: One Hundred Year Illustrated History of Johnson and Johnson"

Below: Pp. 2-3
I turned most text pages into black and white to make the files smaller.
Professor Joan Brumberg, of Cornell University, has written about how the teaching of the facts of menstruation passed from the family in the early 19th century to the schools and then to the companies, which sent its information to the schools. And girls who start with the product supplied by a company in school seldom change their brand. So it's an important step for companies to interest the schools in their teaching material. (See "Something Happens to Girls': Menarche and the Emergence of the Modern American Hygienic Imperative" by Joan Jacobs Brumberg, of Cornell University, in the Journal of the History of Sexuality, 1993, vol. 4, no. 1.; see also Lynn Peril's essay on this MUM Web site.)
   

NEXT: cover inside front cover-1 2-3 4-5 6-7 8-9 10-11 12-13 14-15 16-17 18-19 20-inside back cover
More How shall I tell my daughter?: 1981, 1963, 1969. See covers of Modess booklets. Excerpt about how to fasten a pad to a belt and about sanitary panties & a funny story from the 1969 booklet. The companion Growing Up and Liking It booklets (complete: 1944, 1949, 1957, 1964, 1970, 1972, The Personal Products Company, U.S.A.) (many covers, 1944-1978)
 

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