Read the company's much longer booklet explaining menstruation to girls the year before (1972) and the booklet for mothers from 1973.
More Modess booklets for girls: Growing Up and Liking It (complete booklets: 1944, 1949, 1957, 1963, 1964, 1970, 1976, 1991 The Personal Products Company, U.S.A.) (many covers, 1944-1978)
Nancy's Biggest Day at Camp (complete booklet, 1941)
Sally and Mary and Kate Wondered . . . (complete booklet, cover, 1956)
Essence of Womanhood (complete booklet, 1959)
Strictly Feminine (complete booklet with an actual letter from a mother to her daughter's doctor - 1969)
Booklets for girls' mothers: How shall I tell my daughter? [How Shall I Tell My Daughter? in the 1954 edition & Daughter in 1969] (complete booklets, 1954, 1963, 1968, 1969, 1973, 1981, Personal Products Co.) See covers of Modess booklets. Excerpt about how to fasten a pad to a belt and about sanitary panties & a funny story from the 1969 booklet.
Many puberty educational booklets for girls from other companies & organizations, U.S.A. and other countries
Wrapped Modess pad for dispenser (1930s?) - Modess ad, U.K., 1936 - True or False? Modess ad in The American Girl magazine, January 1947
Panties: Modess "Sanitary Shield" (two-band pad holder in crotch; 1970s; U.S.A.)
Modess "Panti-kini" (two-band holder to hold pad in crotch; 1960s-1970s, U.S.A.)
Many more women's underpants


See also Ads for Teens

"A Teaching Guide for Menstrual Hygiene" (cover, 1962, Personal Products Corp., U.S.A.)
"A Teacher's Guide to Feminine Hygiene" (cover, 1973, Personal Products Corp., U.S.A.)
"Educational Material on Menstruation furnished by the makers of Tampax" (1966) U.S.A.
Folder with huge number of information sheets, etc.
"Educational Portfolio on Menstrual Hygiene" (1968) U.S.A. Teacher's kit for Modess sanitary napkins, menstrual tampons and panties (mostly complete)
"From Fiction to Fact: a teaching guide about puberty, menstruation and the human reproductive system" (complete 1966, 1986, Tambrands, U.S.A. The 1966 version is part of the huge "Educational Material on Menstruation furnished by the makers of Tampax," 1966)
"Teacher's kit" (complete, early 1950s, Personal Products Corp., U.S.A.)

How shall I tell my daughter? [Daughter in the 1969 edition] (complete booklets, 1963, 1969, Personal Products Co.) See covers of Modess booklets. Excerpt about how to fasten a pad to a belt and about sanitary panties & a funny story from the 1969 booklet.
Modess (Johnson & Johnson, U.S.A.): 1927 Gilbreth report to Johnson & Johnson about Modess - newspaper ads 1927-28 - "Silent Purchase" ad, June 1928 - ad, 1928 - ad, April 1929 ("Don't weaken, Mother") - ad, June 1929 ("Never mind, Mother, you'll learn") - ad about concealing pad, 1930 - ad compared with Kotex ad, 1931 - ad, 1931 - wrapped Modess pad for dispenser, 1930s? - Ad, U.K., 1936 - True or False? ad in The American Girl magazine, January 1947 - Australian ad, 1957 - ad (1956) with "Modess . . . . because" ad incorporated into it - ad for "Growing Up and Liking It" booklet (1963, Modess) - actress Carol Lynley in "How shall I tell my daughter?" booklet ad (1955) - Modess . . . . because ads (many dates) - French ad, 1970s? - ad, French, 1972, photo by David Hamilton - Personal Digest leaflets (6), 1966-67: describe Modess products - How Modess Sanitary Napkins Began: excerpts from"A Company That Cares: One Hundred Year Illustrated History of Johnson and Johnson"
Booklets menstrual hygiene companies made for girls, women and teachers - patent medicine - a list of books and articles about menstruation - videos
Ads for teenagers
Many more PADS, BOOKLETS - See TAMPONS, MENSTRUAL BELTS, CUPS, SPONGES, UNDERPANTS
HOMEPAGE
CONTRIBUTE to Humor, Words and expressions about menstruation and Would you stop menstruating if you could?
Some MUM site links:
HOMEPAGE |
LIST OF ALL TOPICS |
MUM address & What does MUM mean? |
Email the museum |
Privacy on this site |
Who runs this museum?? |
Amazing women! |
Art of menstruation (and awesome ancient art of menstruation) |
Artists (non-menstrual) |
Asbestos |
Belts |
Bidets |
Birth control and religion |
Birth control drugs, old |
Birth control douche & sponges |
Founder bio |
Bly, Nellie |
MUM board |
Books: menstruation & menopause (& reviews) |
Cats |
Company booklets for girls (mostly) directory |
Contraception and religion |
Contraceptive drugs, old |
Contraceptive douche & sponges |
Costumes |
Menstrual cups |
Cup usage |
Dispensers |
Douches, pain, sprays |
Essay directory |
Examination, gynecological (pelvic) (short history) |
Extraction |
Facts-of-life booklets for girls |
Famous women in menstrual hygiene ads |
FAQ |
Feminine napkin, towel, pad directory |
Founder/director biography |
Gynecological topics by Dr. Soucasaux |
Humor |
Huts |
Links |
Masturbation |
Media coverage of MUM |
Menarche booklets for girls and parents |
Miscellaneous |
Museum future |
Norwegian menstruation exhibit |
Odor |
Olor |
Pad, towel, napkin directory |
Patent medicine |
Poetry directory |
Products, some current |
Puberty booklets for girls and parents|
Religion |
Religión y menstruación |
Your remedies for menstrual discomfort |
Menstrual products safety |
Sanitary napkin, towel, pad directory |
Seguridad de productos para la menstruación |
Science |
Shame |
Slapping, menstrual |
Sponges |
Synchrony |
Tampon directory |
Early tampons |
Teen ads directory |
Tour of the former museum (video) |
Towel, pad, sanitary napkin directory |
Underpants & panties directory |
Videos, films directory |
Words and expressions about menstruation |
Would you stop menstruating if you could? |
What did women do about menstruation in the past? |
Washable pads |
Read 10 years (1996-2006) of articles and Letters to Your MUM on this site.
Leer la versión en español de los siguientes temas: Anticoncepción y religión, Breve reseña - Olor - Religión y menstruación - Seguridad de productos para la menstruación.

Boys: Have you ever wondered what happens when girls grow up?
(pamphlet, 1973, Personal Products Co., U.S.A., maker of Modess pads & Meds tampons), menstruation education pamphlet. (Boys, girls, Modess, educational, pregnancy, puberty, sanitary napkin, tampon, pad, belts, menstruation, teen, teenager, menstrual, period, cycle)

As far as I know this is one of the earlier books menstrual product companies made for boys, not their natural customers and not contributors to their profits. It might have been a public relations gesture that would also familiarize boys with girls' bodies in a non-giggling, non-sexual way.

I think it might have bored them.

Did the company show this in its badly reproduced diagrams? Did it say, "Oh, what the heck, they won't pay attention anyway."?

They could have made the kids more alert had they realized the promise of the title and shown the little devils what they were really interested in, breasts and hips and pubic hair and vulvas.

The text doesn't even mention the blood component of the "menstrual flow," the term often used here. Readers would believe that the flow consists of "tissue." I guess the subject was too delicate and might upset the tykes. But isn't being clear the point of education?

The pamphlet tiptoed around the subject it was supposed to explain.

I thank the donor!


Below: Cover. Pages are not numbered.
Each page - the pages are glossy - measures 7 x 5 1/2" (17.7 x 13.8 cm).

NEXT | front cover 1 2 3 4 5 6
Wrapped Modess pad for dispenser (1930s?) - Modess ad, U.K., 1936 - True or False? Modess ad in The American Girl magazine, January 1947
Growing Up and Liking It (complete booklets: 1944, 1949, 1957, 1963, 1964, 1970, 1972, 1976, 1991 The Personal Products Company, U.S.A.) (many covers, 1944-1978)
How shall I tell my daughter? [Daughter in the 1969 edition] (complete booklets, 1963, 1969, Personal Products Co.) See covers of Modess booklets. Excerpt about how to fasten a pad to a belt and about sanitary panties & a funny story from the 1969 booklet.
More ads for teenagers - Panties: Modess "Sanitary Shield" (two-band pad holder in crotch; 1970s; U.S.A.)
Modess "Panti-kini" (two-band holder to hold pad in crotch; 1960s-1970s, U.S.A.)
Many more women's underpants

Many more
BOOKLETS - See TAMPONS, MENSTRUAL BELTS, PADS, CUPS, SPONGES, UNDERPANTS
 

© 2010 Harry Finley. It is illegal to reproduce or distribute any of the work on this Web site in any manner or medium
without written permission of the author. Please report suspected violations to hfinley@mum.org